Programmatic that moves revenue, not just platform metrics.
Free 30-minute strategy session. New to programmatic? You’ll leave with a 30-day starter plan. Already running? You’ll leave with 3 fixes you can ship this week.
7+ yrs hands-on • $20M/yr managed • US / EU markets • OLV / CTV / Display
Who this is for
If any of these sound like you, the session will help.
Platform metrics look great; sales don’t move.
New to programmatic. Want a clear, safe way to start.
Too many campaigns/audiences; don’t know what to cut.
Lots of impressions; few real people actually see them.
Not sure how to measure programmatic or prove lift.
You want a simple plan your team can run.
In your 30-minute session
- • 5–10 min context (goals, markets, budget).
- • Quick audit of your current plan or live accounts.
- • 3 critical fixes — or a 30-day starter plan if you’re new.
- • Follow-up notes + next-30/60/90 bullets.
Why work with Vlad (Programmatic 101)
- • 7+ years hands-on with TTD, DV360, Amazon DSP (US/EU).
- • Outcomes over optics: measure incrementality, not just platform signals.
- • Clear, jargon-free plans your team can run without vendor babysitting.
Why programmatic misses (and how to avoid it)
- • Expecting PPC-style last-click wins in week one.
- • Thin creative — no video, no captions, poor hooks.
- • No plan to read lift (only screenshots from ad platforms).
- • Weak owned channels — no content/email to convert awareness.
- • Messy goals — optimizing for pretty metrics instead of revenue.
The Readiness Check below scores your foundations so you know what to fix before spending.